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    Audience

    Auto-updates every 15 min

    Understand likely reach, repeat activity, and where and when scans and clicks happened.

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    Current scopeLast 30 days · QR codes · All sources · All QR codes
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    QR code audience

    Partial data

    Choose an individual item to update every metric and breakdown below.

    Audience measurement

    How estimates work
    Customer-scoped rotating estimate
    Measurement window
    2026-09-26 to 2026-10-25
    Scans included in estimate
    91%. Share of eligible activity with enough information to estimate audience size.
    Estimate confidence
    High. The rating uses audience measurement coverage, automation classification coverage, and the share of activity held aside for review.
    Definition
    Within one compatible measurement period, 100 measured scans and an estimated audience of 80 produce a repeat scan share of 20%. This does not establish that 20 people returned. The same calculation applies to clicks.
    Method
    Network estimate, one compatible measurement period
    Comparison
    A compatible previous measurement period is unavailable.
    Interpretation
    Estimates cover measured activity only. Shared devices and changing identifiers can affect reach. Repeat scan share counts additional measured QR scans within a compatible measurement period, not returning customers. Estimates do not identify individual people. Methods and measurement windows are kept separate.
    Last calculated
    2026-10-25 04:44:01 UTC
    Estimated scanners: source
    track. Definition: track-v2. Last calculated: 2026-10-25 04:44:01 UTC.
    Repeat scan share: source
    track. Definition: track-v2. Last calculated: 2026-10-25 04:44:01 UTC.
    Estimated scanners
    3,610

    Estimated people who scanned, based on measured activity. Shared devices and changing identifiers can affect the estimate.

    Repeat scan share
    17.4%

    Share of measured scans beyond the estimated audience size. This is repeat activity, not returning customers.

    Scans included in estimate
    91%Share of eligible activity with enough information to estimate audience size.
    Estimate confidence
    HighRates the measurement evidence, not the accuracy of a person count.
    Measurement window
    2026-09-26 to 2026-10-25

    A compatible preceding-period estimate is unavailable.

    Locations

    Partial data

    4,803 qualified interactions · 97% mapped. QR scans.

    • United States4,52494.2%
    • Unmapped1553.2%
    • Canada791.6%
    • United Kingdom450.9%

    Locations are approximate and based on the network connection. Use patterns to review placements; they do not confirm where someone lives or visited.

    Technology

    4,803 qualified interactions · 100% mapped. QR scans.

    • Mobile3,61675.3%
    • Desktop99620.7%
    • Tablet1914%

    Device and operating system are inferred from the browser opening the tracked address. Desktop does not confirm a camera scan. Use this mix to prioritize destination-page testing.

    When your audience is active

    Last 30 days · All QR codes · Times shown in UTC.

    Busiest recorded hour Saturday, 12 p.m. to 1 p.m. · 102 scans

    The selected period includes a day still in progress.

    Select a square for its exact count. Use arrow keys to move between hours and days. Scroll horizontally to see all hours.

    12 a.m.3 a.m.6 a.m.9 a.m.12 p.m.3 p.m.6 p.m.9 p.m.
    Mon
    Tue
    Wed
    Thu
    Fri
    Sat
    Sun

    Saturday, 12 p.m. to 1 p.m. · 102 scans

    0102 scans

    Scale adjusts to the highest count in this selection.

    Activity by weekday and hour

    Last 30 days · All QR codes · Times shown in UTC. Scans

    Counts are added across the selected dates. Use observed activity to choose a window to test.

    HourMonTueWedThuFriSatSun
    12 a.m. to 1 a.m.4444455
    1 a.m. to 2 a.m.4444455
    2 a.m. to 3 a.m.4443455
    3 a.m. to 4 a.m.4833355
    4 a.m. to 5 a.m.31531355
    5 a.m. to 6 a.m.022203145
    6 a.m. to 7 a.m.027803245
    7 a.m. to 8 a.m.03416033513
    8 a.m. to 9 a.m.11483111126038
    9 a.m. to 10 a.m.11543915127148
    10 a.m. to 11 a.m.18614323128158
    11 a.m. to 12 p.m.25545129129267
    12 p.m. to 1 p.m.314858361910278
    1 p.m. to 2 p.m.37426541279190
    2 p.m. to 3 p.m.453558483481100
    3 p.m. to 4 p.m.51295154427190
    4 p.m. to 5 p.m.58234359496078
    5 p.m. to 6 p.m.66163954574967
    6 p.m. to 7 p.m.58113148643858
    7 p.m. to 8 p.m.51112441732748
    8 p.m. to 9 p.m.45111836641737
    9 p.m. to 10 p.m.29202147513
    10 p.m. to 11 p.m.2200153944
    11 p.m. to 12 a.m.150083334

    Counts are added across the selected dates. Use observed activity to choose a window to test.

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