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Sample Street Coffee

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    Audience

    Auto-updates every 15 min

    Understand likely reach, repeat activity, and where and when scans and clicks happened.

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    Current scopeAll time · QR codes · All sources · All QR codes
    Change filters (2)
    Time period
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    QR code audience

    Partial data

    Choose an individual item to update every metric and breakdown below.

    Audience measurement

    How estimates work
    Customer-scoped rotating estimate
    Measurement window
    2025-09-01 to 2026-10-01
    Scans included in estimate
    91%. Share of eligible activity with enough information to estimate audience size.
    Estimate confidence
    High. The rating uses audience measurement coverage, automation classification coverage, and the share of activity held aside for review.
    Definition
    Within one compatible measurement period, 100 measured scans and an estimated audience of 80 produce a repeat scan share of 20%. This does not establish that 20 people returned. The same calculation applies to clicks.
    Method
    Network estimate, one compatible measurement period
    Comparison
    A compatible previous measurement period is unavailable.
    Interpretation
    Estimates cover measured activity only. Shared devices and changing identifiers can affect reach. Repeat scan share counts additional measured QR scans within a compatible measurement period, not returning customers. Estimates do not identify individual people. Methods and measurement windows are kept separate.
    Last calculated
    2026-10-25 05:31:51 UTC
    Estimated scanners: source
    track. Definition: track-v2. Last calculated: 2026-10-25 05:31:51 UTC.
    Repeat scan share: source
    track. Definition: track-v2. Last calculated: 2026-10-25 05:31:51 UTC.
    Estimated scanners
    33,515

    Estimated people who scanned, based on measured activity. Shared devices and changing identifiers can affect the estimate.

    Repeat scan share
    17.4%

    Share of measured scans beyond the estimated audience size. This is repeat activity, not returning customers.

    Scans included in estimate
    91%Share of eligible activity with enough information to estimate audience size.
    Estimate confidence
    HighRates the measurement evidence, not the accuracy of a person count.
    Measurement window
    2025-09-01 to 2026-10-01

    A compatible preceding-period estimate is unavailable.

    Locations

    Partial data

    44,588 qualified interactions · 97% mapped. QR scans.

    • United States41,98394.2%
    • Unmapped1,4423.2%
    • Canada7381.7%
    • United Kingdom4251%

    Locations are approximate and based on the network connection. Use patterns to review placements; they do not confirm where someone lives or visited.

    Technology

    44,588 qualified interactions · 100% mapped. QR scans.

    • Mobile33,56375.3%
    • Desktop9,25120.7%
    • Tablet1,7744%

    Device and operating system are inferred from the browser opening the tracked address. Desktop does not confirm a camera scan. Use this mix to prioritize destination-page testing.

    When your audience is active

    All time · All QR codes · Times shown in UTC.

    Busiest recorded hour Wednesday, 1 p.m. to 2 p.m. · 1,082 scans

    The selected period includes a day still in progress.

    Select a square for its exact count. Use arrow keys to move between hours and days. Scroll horizontally to see all hours.

    12 a.m.3 a.m.6 a.m.9 a.m.12 p.m.3 p.m.6 p.m.9 p.m.
    Mon
    Tue
    Wed
    Thu
    Fri
    Sat
    Sun

    Wednesday, 1 p.m. to 2 p.m. · 1,082 scans

    01,082 scans

    Scale adjusts to the highest count in this selection.

    Activity by weekday and hour

    All time · All QR codes · Times shown in UTC. Scans

    Counts are added across the selected dates. Use observed activity to choose a window to test.

    HourMonTueWedThuFriSatSun
    12 a.m. to 1 a.m.26173925152723
    1 a.m. to 2 a.m.26173825152723
    2 a.m. to 3 a.m.26173825152623
    3 a.m. to 4 a.m.26663725152623
    4 a.m. to 5 a.m.261163725152622
    5 a.m. to 6 a.m.2616537251510522
    6 a.m. to 7 a.m.26215150251518322
    7 a.m. to 8 a.m.26265261251426189
    8 a.m. to 9 a.m.12938152212572442244
    9 a.m. to 10 a.m.12943063420072520312
    10 a.m. to 11 a.m.20848074627672598378
    11 a.m. to 12 p.m.28643085835172676446
    12 p.m. to 1 p.m.364381970426116756512
    1 p.m. to 2 p.m.4413311,082501159676578
    2 p.m. to 3 p.m.519281970576203598646
    3 p.m. to 4 p.m.597232858651246520578
    4 p.m. to 5 p.m.675182746726290442512
    5 p.m. to 6 p.m.752132634651333364445
    6 p.m. to 7 p.m.67583522576377286378
    7 p.m. to 8 p.m.59783411501420208312
    8 p.m. to 9 p.m.51983299426377130244
    9 p.m. to 10 p.m.33816372512752689
    10 p.m. to 11 p.m.26016371752322622
    11 p.m. to 12 a.m.18116371001882622

    Counts are added across the selected dates. Use observed activity to choose a window to test.

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